Ford once again updated the pricing of the 2024 Ford F-150 Lightning pickup model, this time lowering the MSRP by up to $5,500.
According to CarsDirect, a Ford bulletin sent to dealers changes prices of three trim levels—XLT, Flash, and Lariat—with effect on April 5th. The entry-level Pro and top-of-the-line Platinum trim prices remain unchanged.
Ford F-150 Lightning is America’s best-selling electric truck
With more than 24,000 units delivered in 2023 and almost 8,000 in Q1 2024, the Ford F-150 Lightning remains the best-selling electric truck in the U.S. This year, the model’s biggest EV competitor might be the Tesla Cybertruck and ramping-up Chevrolet Silverado EV.
According to the article, the biggest price change concerns the Flash trim, which can be ordered for $5,500 less than before. It’s interesting because three months ago, most of the trims received a noticeable price increase.
2024 Ford F-150 Lightning price changes (MSRP):
- Pro (SR): no change
- XLT (SR): down $2,000 (or 3.1%) to $62,995
- Flash (ER): down $5,500 (or 7.5%) to $67,995
- Lariat (ER): down $2,500 (or 3.1%) to $76,995
- Platinum(ER): no change
* SR—Standard Range battery, ER—Extended Range battery
The Ford F-150 Lightning is also qualified for the full $7,500 federal tax credit, as long as the MSRP (excluding destination charge) is under $80,000.
| Model | Base Price | Dest. Charge | Tax Credit | Effective Price |
| 2024 Ford F-150 Lightning Pro SR 18-in | $54,995 | +$2,095 | $7,500 | $49,590 |
| 2024 Ford F-150 Lightning XLT SR 18-in | $62,995 | +$2,095 | $7,500 | $57,590 |
| 2024 Ford F-150 Lightning Flash ER 20-in | $67,995 | +$2,095 | $7,500 | $62,590 |
| 2024 Ford F-150 Lightning Lariat ER 20-in | $76,995 | +$2,095 | $7,500 | $71,590 |
| 2024 Ford F-150 Lightning Platinum ER 22-in | $84,995 | +$2,095 | N/A | $87,090 |
| 2024 Ford F-150 Lightning Platinum Blk ER 22-in | $92,995 | +$2,095 | N/A | $95,090 |
Ford‘s website still lists the 2023 model year F-150 Lightning, which has different prices and had some big discounts in the past.
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Special Discount For Tesla Owners
Another interesting thing is that, according to a separate report from CarsDirect, Ford has introduced a special $1,500 discount to attract Tesla owners.
The Tesla Competitive Conquest Bonus Cash ($1,500) was introduced on April 3rd and concerns both the 2023 and 2024 model year Ford F-150 Lightning. The incentive is for those who own or lease a 2008 or newer Tesla. It will be available through July 8th.
