With an all-new Enclave, Buick will have a fresh SUV lineup by the end of 2024. This should help the brand carry momentum from 2023 when Encore GX sales were up by 92%, Envision was up 71%, and even the slightly dated Enclave increased by 29%. The all-SUV lineup helped Buick appeal to younger buyers, earning the highest percentage of customers ages 18-35 of any GM brand.
“As the fastest growing mainstream brand in the industry in the US last year, 2024 promises more big things for Buick, spearheaded by the launch of the next-generation Enclave,” said Duncan Aldred, global vice president of Buick and GMC. “With this first glimpse of the next-generation Enclave, the flagship of our lineup, we’re continuing to lead with design, technology and Buick’s unique premium persona.”
More details, including pricing, will be revealed later this year.
