There is a huge pricing spread between the lowest and highest Wrangler trims. You can get a base two-door Wrangler Sport starting for just $31,895 (not including $1,795 for destination). The two-door tops out at $54,895 for the new Rubicon X trim. The four-door Wrangler Unlimited starts at $35,895 and reaches a whopping $87,595 for the V8-powered Rubicon 392. With options, the 392 can even exceed $100,000.
Jeep made the 4xe more affordable for 2024 with a new Sport S trim starting at $49,995. Pricing for the 4xe hybrid goes up to $69,085 for the Rubicon X, not including options. These prices exclude the $7,500 federal tax credit for PHEVs. For veteran off-roaders, we love the upgraded Willys trim, which starts at $39,395 for the two-door, $43,395 for the four-door, and $54,735 for the 4xe.
Seasoned Wrangler owners and newcomers alike will enjoy the changes to this 2024 model. Jeep managed to improve the on-road and off-road driving experiences and upgrade the technology without massively increasing the price. Even with stiff competition in the Ford Bronco, the legendary Jeep Wrangler remains one of the best off-roaders in the world.
