EVs Edge Out Diesels for the First Time in Europe

• Sales of EVs surpass sales of diesel models for the first time in Europe, with battery-electrics holding a 15.1 percent share of the market while diesels hold 13.4 percent.
• Plug-in hybrids have seen gains and losses over time in different European countries but hold a 7.9 percent market share on the continent overall.
• The Tesla Model Y (pictured above outside Tesla’s Gigafactory Berlin-Brandenburg) has been Europe’s biggest-selling model in any vehicle category in the first six months of 2023.

Diesel cars have been popular in Europe for decades, where gasoline prices have traditionally been rather high compared to many other regions. Finding a small and inexpensive hatch in Europe that isn’t diesel has been a tall order for some time, and the same went for large sedans, especially in the UK. Even the Volkswagen diesel crisis that affected a number of brands had scarcely tempered the car buying public’s appetite for diesels in some individual markets.

But for the first time ever, sales of new battery-electric models in the European Union have edged out those of diesel models, with June 2023 data showing 15.1 percent market share for BEVs, according to data published by Europe’s auto manufacturer association, ACEA. That’s a gain of 66.2 percent compared to the same month in 2022, when BEVs commanded 10.7 percent of the market in the EU.

Still, the growth for BEVs has not been achieved equally across all the EU countries, with the Netherlands seeing a 90.1 percent gain, with Germany and France in second and third places with 64.4 and 52.0 percent gains, respectively.

Gasoline Power Down to a Third of the Market

Overall, gas-engined models in Europe still lead the pack with 36.3 percent market share, while hybrids are in second place with 24.3 percent of the market.

Another trend worth noting is that plug-in hybrids in some individual EU markets have actually declined over the past year, by as much as 39.2 percent in Germany. Elsewhere PHEVs have seen dramatic gains, such as in Spain, where their market share has grown by 51.7 percent.

Diesel Bans

But is this solely a reflection of battery-electric models’ popularity, or more a consequence of the regulatory war against diesels?

In the past few years a number of large cities in Europe have experimented with bans on diesel models, keeping them out of city centers, ahead of a union-wide target for zero-emission car sales by 2035, adopted by the European Parliament earlier this year. Also hindering demand for diesel was Volkswagen’s own crisis, now nearly a decade old, that also affected brands such as Audi, Skoda, and SEAT.

Still, it’s too early to completely write off diesel models in Europe.

For one thing, despite an overall decline diesels have actually gained traction in some stand-alone countries such as Romania, where they saw a 22.4 percent gain last month, as well as Germany. We wouldn’t doubt diesel’s ongoing popularity in a number of smaller Eastern European markets either, whether inside or outside the EU.

When it comes to battery-electric vehicles, another curious dynamic worth noting is that a number of popular EVs aren’t even produced by European automakers. Tesla’s Model Y has been the overall bestseller in any category in the first six months of 2023, easily dominating the BEV market, and a number of China-made EVs are currently on sale as well. Neither trend is something that many market analysts had seen coming just a few years ago.