If you’re a fan of bikes, you might have noticed that every Honda motorcycle image with a person in the frame – either riding the bike or standing next to it – has a helmet involved. Honda insists that official photos and videos feature safety equipment; if someone is riding a bike, they’re wearing a helmet, and if the bike is static, there’s safety equipment in the frame.
Because the studio was unwilling to compromise the aesthetics of the hero scene, Honda declined the placement, and Kawasaki got to put its GPZ900R in one of the most iconic movie scenes and subsequently feature the Kawasaki H2 in Top Gun: Maverick.
Yet, it’s still Honda that dominates the motorcycle industry.
