Samsung calls the massive monitor “The Wall” and Lucid uses it to help its design and engineering teams work together.
The screen is, rather ominously, called “The Wall.” It’s also a literal name, as it simply replaces a wall at the Lucid design studio. It is so big that cars can be designed at a 1:1 scale on the screen, which allows designers to visualize new parts and designs before they’re prototyped. It’s a little curious as a good car design is often much more about three-dimensionality, shapes, and how light reflects off of surfaces more than a two-dimensional drawing, but Lucid says it has value as a collaborative tool.
Lucid Motors/Samsung
It’s a seriously good display, too. It has true-to-life colors, as well as Samsung’s MicroLED tech, which is a more thoroughly developed OLED display that can be ultra bright. For example, a 110-inch Samsung MicroLED TV is a staggering $149,999. The display at the Lucid studio is over twice as big, not meant for mass production, and surely astronomically expensive. For all of that money, it can serve more purposes than just car design. Engineers can visualize prototypes, or it can be used as a massive data visualizer, or it can be used as an auditorium to bring big groups of people up to speed.
Alternatively, it would be an incredible way to watch the first Fast and Furious movie. Or maybe the much funnier but definitely worse second movie. Actually, any movie night would be great. All we need is The Wall.
