If you’re coming into the GV80 from the Santa Fe or any mainstream SUV, then you’ll be suitably impressed by the cabin space, comfort, and tech on display. It genuinely rivals more premium cars in terms of fit and finish.
Go mad on the options list, and you can have rear seats that recline, a pair of entertainment screens on the back of the front seats, an awesome sound system, and swathes of quilted leather.
The GV80’s cabin houses three digital screens, including a 14.5-inch touchscreen right in the middle of the dash that impressively doesn’t interfere with outward visibility. From a tech perspective, there really isn’t anything to fault here. And the 2025 model will benefit from a 27-inch OLED display.
But to stand out in a crowded segment, Genesis should consider a showstopping feature of some kind. Mercedes has its array of aromas and moodscapes, Volvo has its crystal shifter, and Range Rover uses a ceramic finish on certain components that are cold to the touch. Genesis needs to think out of the box here and introduce a feature that will get tongues wagging.
This takes us to the final, and perhaps most important, improvement Genesis needs to make.