Honda Giving Owners Of Old Accords A New Reason To Smile

Honda Giving Owners Of Old Accords A New Reason To Smile

According to Honda, this initiative is part of its campaign to reach carbon neutrality by 2050. Introducing new and innovative features is one way to promote sustainability, maximizing the “lifetime value of in-market Honda vehicles,” by ensuring owners keep their cars for longer. In turn, the updates will enhance the ownership experience for current, second, and third owners.

This could also bring more buyers to the second-hand sedan market, which is considered a dying segment as crossovers/SUVs are becoming more appealing.

Several automakers have axed sedans from their current lineups, including Ford, focusing on SUVs and crossovers. Honda, however, has persevered, despite the Accord already being discontinued in its homeland of Japan.

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