Ford CEO Jim Farley told a panel at the Wall Street Journal Future of Everything Festival that the automaker has no plans to discontinue the use of Apple CarPlay and Android Auto, unlike crosstown rival General Motors which announced last month plans to co-develop a new system with Google for its future EVs. GM’s controversial decision may ultimately pay off, or it may not, but Ford is sticking with what it knows.
“I think the first three software shippable content that’s going to be cool for customers is not the interior digital experience. Although that will always be super important because it’s a safety-critical device and then there’s going to be a lot more going on inside the car than your phone,” Farley told the audience. “So the interior has to be really well done. But in terms of content, we kind of lost that battle 10 years ago. So like get real with it because you’re not going to make a ton of money on content inside the vehicle. It’s going to be safety, security, partial autonomy, and productivity in our eyes.”
