What is the purpose of a concept car? In a nutshell, it exists to showcase an automaker’s prowess in the areas of design and technology and to get a feel for what the buying public might take a liking to. The automaker is both showing off how good it is and asking the entire world if it is good enough.
Seeking approval is a big part of a concept’s design and development, with case studies, customer interactions, and virtual experiments all playing a role in deciding the future of the vehicle being conceptualized.
Regardless of how it comes about, the goal is to put new innovations into a new product, but at Lamborghini, the future is not always previewed by a traditional concept. At Lamborghini, concepts often become customer cars, and one-off customer cars often foreshadow series-production ideas, or concepts, if you will.
With that in mind, let’s take a look back at Lamborghini’s 60-year history to see which cars shaped the brand’s future.
