Lincoln’s plan to regain ‘mojo’: Fewer dealers, more fluid EV strategy
NEW YORK — Lincoln’s new president is working to galvanize the luxury brand’s stalled revival by shrinking its dealer network, refocusing its electrification strategy and updating its products to spark interest from new and returning customers. “We have to get our mojo back,” Dianne Craig told Automotive News this week in New York as Lincoln […]
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