Bugatti has opened a showroom in Monaco, Monte Carlo, and the historic location has a greater connection with the automaker’s history than you may imagine.
Monaco is noteworthy for its place on the annual Formula 1 circuit, where it sits as the crown jewel of the calendar, gleaming with prestige and glamor. And Bugatti, as much as it evokes images of luxury and splendor, also has a rich history of partaking in the premier form of motorsport, with some of its defining moments taking place in the principality.
Speaking of the rich, Monaco is a tax haven densely populated by some extremely wealthy people, which makes us wonder why it took so long to open a store here. Perhaps Bugatti was holding out for prime real estate, and if so, the wait has been worth it.
