Driven: 2024 Genesis GV60 Asks Buyers To Make Some Tough Choices

Driven: 2024 Genesis GV60 Asks Buyers To Make Some Tough Choices

Adding a cheaper trim level with longer range was a great decision by Genesis, but there are some tough decisions to be made when choosing which GV60 model is right for you. The base GV60 Standard starts at $52,000, meaning it overlaps with the upper-tier models from Kia and Hyundai. Unfortunately, you can not add options like ventilated seats, a 360-camera, and more to the Standard. If you want the max range, be prepared to sacrifice a few features.

The GV60 Advanced starts at $60,550 and offers a nice middle ground between luxury amenities and driving range. We love the power of the GV60 Performance, but its lower range, inability to fully utilize that extra oomph, and $69,550 MSRP make it a tough sell for an average household. We’d stick with the Advanced, but we really wish Genesis would offer a package for the Standard to combine the best range with more bells and whistles.

In addition to the Hyundai Ioniq 5 and Kia EV6, both of which offer similar features without the premium badge at a lower price, Genesis needs to contend with the Tesla Model Y, the best-selling EV in the world. On paper, the Tesla bests the Genesis in most metrics, but it feels spartan inside by comparison. If you value the intangibles, the GV60 leaps off the page as a great EV option; sadly, you will have to choose between performance or range.

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