If you open up the carbon fiber hood on the Magneto, you’ll be treated to some hilarious stickers that show Jeep has a sense of humor regarding the inevitable shift towards electrification. One of the batteries has a “1.21 gigawatts” sticker, a reference to the power the DeLorean time machine needs to go back to 1985 in Back to the Future. There’s also a meta-reference to the Power Wheels pink Barbie Jeep that was made available in the 1980s. For doubters who think an electric Jeep doesn’t have a historical precedent, think again.
You would only see the funniest sticker if you knew where to look. It lives under the front passenger wheel and depicts a child warning ad from the ’70s that would never be allowed today. The ad was designed to alert kids that electricity is dangerous, showing an anthropomorphized electric character holding a knife to a child. A caption reads, “Remember kids, electricity will kill you.”
Could you imagine any other automaker making a joke like this? Apparently, these two concepts were the tame ones because the Magenta 4xe had a bondage theme on the interior that had to be stripped out right before being shown to the public. Jeep, never change.
