According to various reports, this new name is not yet complete, as two sponsors’ names will also be added. Speaking with Motorsport.com, AlphaTauri team CEO Peter Bayer said that the new identity “will be generic,” adding that “the identity is what Toro Rosso would have been, and it’s moving closer to the Red Bull family again. But then it will appear with the naming rights partners. We will change the company name; we will change identity, logo, everything; a complete relaunch, complete rebrand.”
He also told the publication that the name and identity of the team have already been decided, which means that an announcement is likely imminent. Several rumors have suggested that Hugo Boss will become one of the title sponsors, replacing the Red Bull-owned AlphaTauri clothing brand as the lifestyle partner of choice for the team.