The shift calls for new designs, including a four-door Super GT EV, rivaling the Porsche Panamera. Scheduled to be unveiled later this year, the upcoming EV will be the first of the three Jaguar EVs in the works.
JLR Chief Creative Officer Gerry McGovern boldly said that the design of future Jaguar EVs would not be influenced by public perception. As such, it will be interesting to see how the rebellious solution will play out for the brand.
“What we will not worry about is being loved by everybody, because that is the kiss of death,” said McGovern. “That is what put Jaguar in the situation it is in today, which is with no equity whatsoever.”
