Regardless of those options, it doesn’t warrant the immense markup. So, as one would expect, the car-buying public, particularly The New Nissan Z group on Facebook, picked up their pitchforks. The worst part is that Ali Hassan, who posted this on the group, shared in the comments section that the dealer has decided to double down and increase the markup to $90k instead. This was after the dealer allegedly rejected an offer $40k above MRSP.
To somewhat justify this unfortunate continuation of the markup saga, the dealer made it sound that the car in question is a “low production – high demand vehicle and as such it is being sold at a premium price.” This is the exact same quote found on a “contract” sheet provided by the erring dealer, who fails to publish the price on their web listing of the car.
Obviously, that isn’t the real reason for the markup, as the dealer might be doing this to probe market interest for the vehicle. To put it bluntly, it’s hoping to hit it big with an overly enthusiastic buyer.
