Opinion: I Miss The Brand Mercedes-Benz Once Was

Opinion: I Miss The Brand Mercedes-Benz Once Was

And let’s not forget about the ridiculous technology. Mercedes-Benz pioneered anti-lock brakes, the crumple zone, multi-link rear suspension, stability control, adaptive cruise control, and even brought the airbag into the mainstream.

Admittedly, the brand still debuts impressive safety tech. New models, for example, blast 80 dB of white noise before an impending accident to prepare your eardrums for the noise of a car accident. But the oversized MBUX screens, the unnecessary gadgets, and the silly features make most of these cars feel gimmicky. A Mercedes should be straightforward, serious, and devoid of frills. What E-Class buyer needs to watch TikTok videos in their car?

Sure, give me TikTok integration and the ability to hold Zoom calls if you must. But can I have a traditional grille and a Three-pointed Star hood ornament? Unless I buy an S-Class or Maybach, that’s now a no.

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