- Ram released a short video teasing a new pickup truck that’ll be revealed on May 10.
- The nine-second clip shows a set of headlights obscured by dust and what sounds like a roaring engine.
- The tagline “A New Force Is Landing” suggests a new Ram 1500 powertrain, likely a Hurricane twin-turbo 3.0-liter inline-six.
Ram is getting ready to reveal a new pickup truck. The brand last week released a short video on its social channels teasing the announcement, which will be made on Wednesday, May 10. The remaining question is what exactly will the Ram brand reveal?
The nine-second clip seen above opens with a dusty cloud over a desert surface. Then it cuts to someone looking through a pair of binoculars before cutting back to the cloud where a set of headlights from an obscured truck are speeding toward the viewer. What sounds like a roaring engine can also be heard before the video ends with the words, “A New Force Is Landing,” along with the date.
While we don’t know for sure what Ram plans to reveal, it’s most likely a new powertrain for the company’s half-ton pickup truck. That’s expected to be a version of the Hurricane twin-turbocharged 3.0-liter inline-six that’s already available on the Jeep Wagoneer and Grand Wagoneer. The engine’s standard output is 420 horsepower and 468 pound-feet of torque, but there’s also a high-output variant that makes 510 horses and 500 pound-feet. Both Hurricane engines pair with an eight-speed automatic transmission.
Of course, there’s also a small chance Ram will reveal something else completely. Perhaps it will be the long-rumored return of the mid-size Dakota or another version of the Hellcat-powered Ram TRX. Both of those are likely long shots, but we’ll all just have to wait until this Wednesday to find out. Stay tuned.
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Senior Editor
Eric Stafford’s automobile addiction began before he could walk, and it has fueled his passion to write news, reviews, and more for Car and Driver since 2016. His aspiration growing up was to become a millionaire with a Jay Leno–like car collection. Apparently, getting rich is harder than social-media influencers make it seem, so he avoided financial success entirely to become an automotive journalist and drive new cars for a living. After earning a degree at Central Michigan University and working at a daily newspaper, the years of basically burning money on failed project cars and lemon-flavored jalopies finally paid off when Car and Driver hired him. His garage currently includes a 2010 Acura RDX, a manual ’97 Chevy Camaro Z/28, and a ’90 Honda CRX Si.