Those may sound underwhelming for a six-figure build but it’s not all about the electric powertrain. The Mini eMastered is crafted with attention to detail – built to the exact preferences of the owner. While the exterior remains conservative, the interior gets modern amenities, such as Apple CarPlay and Android Auto. Cowell said the white leather and walnut trim apes the interior in his Rolls-Royce Phantom.
“David Brown Automotive are so passionate about what they do; they love the cars more than I do, genuinely. That’s why this has been so much fun,” concluded Cowell.
For her part, David Brown Automotive sales & marketing director Michelle Gay said, “We’re delighted to reveal Simon Cowell’s car – one of the very first customer examples of our new Mini eMastered – to the world. It’s been a real delight to work with Simon, from start to finish, and we’re thrilled to have been able to bring his vision for an all-electric, entirely personalized Mini eMastered to life.”
