Whether you’re a fan of the Kansas City Chiefs or the San Francisco 49ers, we can all agree that Taylor Swift won the 58th Super Bowl. The final figures are not in yet, but this will inevitably be the most-watched Super Bowl in history, providing automakers with the most eyeballs in one place ever recorded in history.
Not only did Taylor Swift offend broflakes with her mere presence, but viewership figures received a massive boost, and pre-game merchandise sales went through the roof as Swifties around the globe purchased “Go Taylor’s Boyfriend” shirts. Yes, that is an actual shirt, and mine is coming.
With so many eyes on the Super Bowl, the projected ad spend of $7.5 million (the price of a 30-second ad has grown consistently by roughly half a bar since 2019) was an absolute steal.
Oddly, only five manufacturers bothered to buy in on this vast opportunity. Here’s a list of the brands that made the most of the 58th Super Bowl, a.k.a the first-ever Taylor Bowl.
